nvolve SEO staff from the very beginning to ensure that the strategy does not damage your overall rankings. For example, a method that focuses only on the content that converts immediately (product page description) and removes the content content in a higher channel (how-to articles, buyer’s instructions) ) may impair the effectiveness of organic research. Strategy: Describe how organic search traffic fits into the overall goals and strategies for the new website. Set expectations about the potential impact of shipping on the success of organic research.

Benchmark data from web analytics, Google Search Console, and Lighthouse page speed reports. Attend internal review and status meetings whatsapp phone number list to influence important decisions. - technical basis: Create technical SEO features - title tags, browsers, 301 redirects, XML sitemaps. Consider dividing immigration into smaller parts. Describe the Search Console validation method for all new protocols, platforms and ladders. Make sure that none of the development and navigation sites are targeted by search engines. - Preserve the importance of the content:

We plan to migrate as much as possible to existing content - headings, meta descriptions, headings, body copy, articles, FAQs. Produce new content that will increase your relevant search engine rankings. Review maps, models and mockups with user experience and creative people. - Protect link authority: Map all 301 redirects. It’s critical; do not take shortcuts. Imagine if you didn’t see traffic and revenue from pages you didn’t plan to activate. Make sure the development team knows when to expect a download from you and prepare their resources accordingly.