That's right, with the opening of the Beijing Winter Olympics on February 4, one of the mascots, Bing Dun Dun, refreshed the entire network's perception of "top stream" with an almost "outrageous" situation. On the night of the opening ceremony, millions of Fax List netizens rushed into the official flagship store of Tmall Olympics and bought a Bingdun pier at an average speed of 0.18 seconds per piece. The next day, the Beijing Wangfujing Winter Olympics flagship store went on sale through offline channels, and there was a queue of kilometers long; on Weibo, short video platforms, and circles of friends, “Top Ten Ways to Get Bingdundun” can be seen everywhere.
How to buy BingdunDun" and other topics. Of course, the top-notch appearance of the Winter Olympics is not limited to China. Overseas, the popularity Fax List of Bing Dun Dun is also rising. On Amazon’s US station, a Bingdun Dun keychain priced at $7.99 to $12.99 topped the list of “most popular items”, with apparent sales of more than $120,000 currently; however, affected by supply demand, Amazon Bingdundun at the Italian and UK stations even hit "astronomical prices" of 168 euros and more than 100 pounds; on eBay, another overseas e-commerce giant, the price of Bingdundun is also high, and it has become a veritable "" Golden Dump".
From hard to find to social currency, how did the mascot Bing Dun Dun become a popular symbol? Image source: eBay official website In terms of online communication, it seems that the more unavailable it is, the higher the enthusiasm of netizens Fax List to participate in the communication. Roughly classified, there are roughly three categories of people involved in BingdunDun related content creation activities. The first is the "hand-made mound-making pie" in which Bingdundun is made into dumplings, coffee, candied haws, sliced biscuits, and manicures. In their eyes, as long as there is a pier in the heart, everything can be pierced.