Global spending on marketing automation technology will reach $25.1 billion in 2023 For reference, in 2017 this expense was 11.4 billion dollars, so we are talking about an annual growth of 14% . Source: Forrester, Marketing Automation Technology Forecast, 2017-23 3) For 64% of marketers, ease of implementation is the most important thing when choosing a marketing automation system Next in importance are technical assistance (mentioned by 42% of respondents) and cross-platform integration (important for 41%). Other relevant factors included industry analyst scores, analytics capabilities, and price/licensing. Source State of Marketing Automation Benchmarks 4) More than half of marketers are implementing marketing automation in their content marketing strategies When we think of marketing automation , email marketing and contact management are usually the first things that come to mind . But the truth is that the functionalities of this technology go much further. When asked what type of technology they use to manage their content marketing initiatives , 54% of B2B marketers mention marketing automation .

This technology ranks fourth Real Estate Photo Editing in importance after publishing and social media analytics (84%), email marketing software (81%), and analytics tools (77%). Source: Content Marketing Institute, B2B Content Marketing 2020 Benchmarks, Budgets and Trends. 5) 85% of B2B marketers believe they are not realizing the full potential of marketing automation Only 26% of B2B marketing automation users have fully implemented their system Global spending on marketing automation technology will reach $25.1 billion in 2023 For reference, in 2017 this expense was 11.4 billion dollars, so we are talking about an annual growth of 14% . Source: Forrester, Marketing Automation Technology Forecast, 2017-23 3) For 64% of marketers, ease of implementation is the most important thing when choosing a marketing automation system Next in importance are technical assistance (mentioned by 42% of respondents) and cross-platform integration (important for 41%). Other relevant factors included industry analyst scores, analytics capabilities, and price/licensing.

Source State of Marketing Automation Benchmarks 4) More than half of marketers are implementing marketing automation in their content marketing strategies When we think of marketing automation , email marketing and contact management are usually the first things that come to mind . But the truth is that the functionalities of this technology go much further. When asked what type of technology they use to manage their content marketing initiatives , 54% of B2B marketers mention marketing automation . This technology ranks fourth in importance after publishing and social media analytics (84%), email marketing software (81%), and analytics tools (77%). Source: Content Marketing Institute, B2B Content Marketing 2020 Benchmarks, Budgets and Trends. 5) 85% of B2B marketers believe they are not realizing the full potential of marketing automation Only 26% of B2B marketing automation users have fully implemented their system, and 44% say they are not completely satisfied with it.